GMR, Hyderabad International Airport, India's First Ever 'Airport Run' was managed by Showboat. The tagline of 'Run. Eat. Play. Repeat. Was conceived by us and we ensured the success of this event right from the creative, concept inputs to the executions and conducting of the event.
This event not only engaged the runners but also their family and friends on the lines of a festive carnival that indulged the participants with fun, food and music. Aligned to its objective of stakeholder engagement of 'One Family, One Mission', it included not only the airport community but the entire population of Hyderabad City as part of the engagement, making it a unique event in the picturesque backdrop of the airport campus.