During the IPL 2019 season, we had an opportunity with global sound experts JBL to do a 3-part event. The first was a press conference with the official announcement of JBL being the new sponsors for Delhi Capitals team and the official audio partners. A freshly JBL branded helmet was revealed and a friendly match between music maestro AR Rahman’s Foundation – Sunshine Orchestra played against the Delhi Capitals.
The second event was an IPL Experience zone in Cyberhub, Gurgaon. Cricketing fans got to test their game in the virtual stadium and also take augmented photographs with the Delhi Capitals team. Finally, to top it up there was Gully Cricket. The set up involved a practice net with scoring forms. With exciting prizes and tons of IPL goodies by JBL the event truly captured the hearts of cricketing fans this season. A big shout out to JBL for partnering with us to create this moment and letting ShowBoat showcase itself as a proud event partner.
JBL launched a new set of products in the JBL Live Series – a set of headphones with various features that enhance the music quality of JBL Signature Sound.
The launch of this product involved a press meet followed by a Bloggers’ Meet where famous tech and fashion bloggers were given a chance to experience the products and go forward to create social media content around it. A special Experience Zone was created for these bloggers and media attendees, where the features of the product were showcased using interactive technology.