Global Leadership Team Visit
Showcasing the process of the company in the Indian agriculture market, Corteva Agriscience carried out a field visit for their leadership team between 15-19 July in 5 different locations – Hyderabad, Gajwel, Rajahmundry, Chandigarh and Ambala.
Not only were they in multiple cities, but also in venues from hotels to corn fields! We’re thrilled at the results, showing how versatile our team is to be able to work well even in the most remote areas.
The event involved the setup of large German tent structures with Farmer Interaction Areas, Chai pe Charcha Zones, Gallery Walk – showcasing the progress of the different products in the respective regions, on route branding and pathway branding.
Pexalon, the highlight of products by Corteva Agriscience, is regarded as a one stop solution for farmers across India to protect their crops against infestation at the earliest stage.
This product was launched in 3 phases in Chandigarh at Hyatt Regency from 17-19 July 2019. The attending crowd included – Retailers of Haryana (17 July), Distributors of North Division (18 July), Retailers of Punjab (19 July).
Multitasking at different events, venues AND cities at the same time was no easy feat, but we’re lucky to have a strong, agile team that pulls through with the best work!
The launch involved the Pexalon product being unveiled before the audience through a customized interactive dance act followed by a Hydraulic reveal of the bottle. The event also showcased inspiring speeches by the Corteva Agriscience Leadership team along with an entertaining gala dinner.