Bathukamma Festival.

Showboat was responsible for the complete event production of this ​​nine long day floral festival at Tankbund.

Bathukamma is a colourful and vibrant festival of Telangana and celebrated by women, with flowers that grow exclusively in each region. This festival is a symbol of Telangana’s cultural identity. Batukamma celebrates the inherent relationship between earth, water and human beings. During the entire preceding week, women make ‘boddemma’ (a deity of Gowri – mother Durga – made with earthly mud) along with Batukamma and immerse it in the pond. This helps reinforce the ponds and helps it retain more water. The festival heralds the beauty of nature, collective spirit of Telangana people, the indomitable spirit of women folk and also the scientific approach of the agrarian people towards preserving the resources of nature in a celebrative way. Hence, Bathukamma is the icon of cultural identity of Telangana.